Why product photos are decisive on Amazon
On Amazon, the product photo is the first element a buyer sees. Before even reading the title or description, it's the image that captures attention in search results.
Sellers with professional photos see on average a conversion rate 2 to 3 times higher than those using amateur images. It's an investment that pays for itself from the very first sales.
Amazon's technical requirements
Amazon enforces strict rules for product images. The main image must have a pure white background (RGB 255,255,255), the product must occupy at least 85% of the frame, and the minimum resolution is 1000 pixels on the longest side.
Accepted formats are JPEG, PNG, and TIFF. Images must not contain text, logos, or watermarks on the main photo. Secondary images offer more creative freedom.
The main image: the perfect packshot
The packshot is the white-background photo used as the main image. It must be impeccable: uniform lighting, no excessive drop shadows, colors faithful to the real product.
A good packshot shows the product from its best angle, with perfect sharpness across the entire product. Avoid overly creative angles for the main image: prioritize clarity.
Secondary images: telling a story
Amazon allows up to 9 images per product listing. Secondary images are the opportunity to show the product in context, from different angles, and highlight its features.
This is where lifestyle photos become essential. A kitchen product shown in a real kitchen, a fashion accessory being worn, a tech gadget in use: these images help the buyer envision owning the product.
Creating lifestyle photos with AI
Traditionally, lifestyle photos require a studio, props, sometimes models. A photoshoot can cost several hundred euros per product.
With Product Scene, you simply upload your product photo and the AI automatically generates a professional lifestyle context. The product is perfectly preserved, only the environment is created by AI.
The result is a high-resolution image ready for your Amazon listing, generated in under 30 seconds.
Best practices to maximize your sales
Use all 9 available image slots. Vary angles and contexts. Include at least 2 lifestyle photos, 1 infographic with dimensions, and 1 detail photo showing material quality.
Test different main images with Amazon's A/B testing tools to identify which generates the best click-through rate. A simple image change can increase your sales by 20 to 40%.
